Useful FictioN™ is the deliberate blending of narrative and nonfiction in packages that range from books and short stories to bespoke illustrations, videos, and graphic novellas.
WHATEVER THE FORM,
THERE ARE THREE PRIMARY ATTRIBUTES
THAT MAKE USEFUL FICTION™
First, it packages new information within the oldest, and most effective, technology of communication. The use of narrative dates back to humans’ earliest days around a fire in a cave (while Powerpoint is only 30 years old), so it is not surprising that our brains are literally wired to take in story. Studies from fields extending from cognitive science and psychology to national security research finding that such “synthetic experiences” are actually even more powerful influencers than even the most “canonical academic sources” on not just public understanding but policymaker actions.
It is particularly useful for complex or new concepts. Understanding a new trend or technology is tough enough. It is all the more difficult when it is something that the targeted audience has no deep background or current frame of reference for it. In such situations, we can be aided by guides in a sense, imagined characters who can lead us into simulated versions of our world. We can then “experience” what the research is actually telling us, as well as “feel” out its effects.
MEDIa ON USEFUL FICTION™
- The True Story of Using Fiction to Enhance Risk Intelligence | AIRIP
- Useful Fiction’s work featured on NPR’s Morning Edition
- Thinking The Unthinkable With Useful Fiction” Study on Useful Fiction for Canadian military
- Feature on Useful Fiction’s work in Le Figaro, the oldest French newspaper
- Interview with BBC‘s Samira Ahmed about “Useful Fiction.”; Recorded on board the HMS Queen Elizabeth – Code: AFF20#POSTEVENT!
- Interview with Unconventional Wisdom podcast about Useful Fiction.
- JANES: Fiction Intelligence (FICINT™)
- Information Professionals Association Podcast on Useful Fiction
- US Navy’s Proceedings magazine on the value of Useful Fiction for analysis, explanation and prediction
- Mitre report highlighting the value of FICINT™
- Feature by the US Army’s Futures Command “Mad Scientist” project on Useful Fiction
- Podcast interview with the US Army’s “Convergence” podcast
- US Special Operations Command event
- Strategic News Service on Useful Fiction
- Interview with The Great Conversation about “The Stories that Influence Leaders”
- Startup Helps Officers Explain Future Warfare Through Storytelling” — Feature on Useful Fiction in National Defense magazine
- Interview on ABC News “Government Matters” about Useful Fiction
“How Useful Fiction makes facts compelling” British Ministry of Defense
Secondly, creative content places information within a framework that is more likely to be acted upon. FICINT™ engages both the left and right sides of the brain, enhancing understanding and creating emotional connection. Put simply, effective narrative provokes an emotion and that emotion then provokes action. We are all heroes or victims in our own life stories, and the same plays out in the connections we make to the scenes and characters in synthetic environments. FICINT™ narratives allow us to leverage that all-too-human inclination to drive change, be it the fear of avoiding a depicted “nightmare scenario” or the desire to have real something experienced only in simulation.
Third, we connect through story, which makes the work more likely to be read and more likely to be shared than traditional forms. One of the biggest challenges for any project, especially those wrestling with future trends, is how much is competing for our attention today. People are more likely to read an engrossing story than a white paper and rarely recommend to others a good PowerPoint to read on vacation.