“Strategic Failures are Failures of Imagination”
US Naval Institute 

Useful Fiction works at the intersection of strategic narrative, foresight and change management, helping organizations to identify and better tell their key “stories.”

Having collaborated with organizations that range from the US military and Hollywood production companies to the world’s leading tech firms, we pioneered a new methodology to envision, innovate, and communicate. Known as Useful Fiction™ or FICINT™ (Fictional Intelligence), it melds nonfiction research with the power of narrative to reach target audiences with greater effect.  

Our creative and analytical visualizations and leader training events have been featured in media like The Wall Street Journal, The Economist, and Wired and lauded by figures who range from the heads of military services and government agencies to the world’s most successful investors.

“No one ever made a decision because of a number. They need a story.”
Daniel Kahneman, Nobel Prize winner in in Economic Sciences