“…Decision-makers are more likely to sit up and listen if future threats, and the methods to combat them, are presented in a gripping story rather than in a plodding report.”

The Economist on Useful Fiction

Useful Fiction works at the intersection of strategic narrative, foresight and change management, helping organizations to identify and better tell their key “stories.”

Our work has been presented at the White House and Nobel Institute, featured in media like The Wall Street Journal, The Economist, and Wired, and used by partners that range from NATO and the US Special Operations Command to Fortune 100 corporations.

Ripple Effect

Having collaborated with organizations that range from the US military and Hollywood production companies to the world’s leading tech firms, we pioneered a new methodology to envision, innovate, and communicate. Known as Useful Fiction™ or FICINT™ (Fictional Intelligence), it melds nonfiction research with the power of narrative to reach target audiences with greater effect.

What We Do

Our Featured Services.

VISUALIZING STRATEGIES, RESEARCH, AND REPORTS

Organizations’ strategy papers and reports are transformed into narrative scenarios and visual art, designed to illuminate and communicate the key points and lessons, but in a form more likely to be read, shared, and remembered. Our team literally pioneered the concept, applying it in projects that range from authoring New York Times-best selling books and consulting on the video game that is the best-selling entertainment project in history. These can be assembled into a publication series or even anthology book.

CONFERENCE, WARGAME, AND EVENT VISUALIZATIONS

Engaging “pre-reads” and graphics are created for leader conferences, events, and wargames. These create both a “scene-setter” and unifying experience for attendees, while conveying key event themes through a mechanism more likely to hit with effect. After the event, they can also provide a better means for distilling and sharing out the event findings, AARs, and lessons learned, especially to those unable to attend.

LEADERSHIP AND TRAINING EVENTS

Structured as half, 1, or 2 day events, Useful Fiction’s in-person or online teaching blends world class experts sharing key principles and lessons learned through a mix of lecture and conversations, along with exercises that allow hands-on experiences. We have provided such classes to organizations that range from the NATO military alliance to Syracuse University’s Maxwell School of Citizenship and Public Affairs training program for US government executives.

Testimonials

Our Core Principles

1. Strategic Narrative:

The Goal Is Not Just Compelling And Creative Storytelling, But To Drive Change

2. Tell Your Story:

Customer Goals, Experiences, And Audiences Determine The Best Narrative

3. The Rules of the Real:

To Be “Useful,” The Narrative Must Convey Both Facts And The Human Dimension

Events by Useful-Fiction

Report / White Paper Visualizations

Arts by Useful Fiction