“…Decision-makers are more likely to sit up and listen if future threats, and the methods to combat them,
are presented in a gripping story rather than in a plodding report.”
The Economist on Useful Fiction
Useful Fiction works at the intersection of strategic narrative, foresight and change management, helping organizations to identify and better tell their key “stories.”
Having collaborated with organizations that range from the US military and Hollywood production companies to the world’s leading tech firms, we pioneered a new methodology to envision, innovate, and communicate. Known as Useful Fiction™ or FICINT™ (Fictional Intelligence), it melds nonfiction research with the power of narrative to reach target audiences with greater effect.
Our work has been presented at the White House and Nobel Institute, featured in media like The Wall Street Journal, The Economist, and Wired, and used by partners that range from NATO and the US Special Operations Command to Fortune 100 corporations.
“No one ever made a decision because of a number. They need a story.”
Daniel Kahneman, Nobel Prize winner in in Economic Sciences